10+ years building and scaling experiential marketing programs for brands including Adidas, Origins, Costa Rica Tourism, and TikTok Shop, with sponsorship activations for the University of Miami and USC. Managed annual event budgets between $500K and $700K, closed a $1.2M events program at The New York Times, generated 6,500+ leads across a single campaign series, and produced flagship conference experiences for audiences of 15,000+. Experienced in building integrated marketing campaigns, event strategy and execution, and strong teams that turn experiential into measurable outcomes.
TikTok Shop Swim Week, Miami Beach
A $300K flagship TikTok Shop activation during Miami Swim Week featuring a hydraulic runway show, creator matchmaking, live selling booths, and branded experience zones for 450+ attendees.
ULO [Unidentified Landing Object] — Developed brand partnership strategies and community roadmaps for clients, including NARS and Peer Health Exchange; led NARS x Boss Beauties campaign, generating 23,000+ email leads in one month
Soapboxx — Identified strategic partnership opportunities and developed marketing collateral to drive brand and agency adoption of a UGC video distribution platform
Helium Mobile July 2023 – March 2026
Head of Events, promoted from Events Lead, July 2023 – January 2025
Helium Mobile is a nationwide 5G phone service leveraging the decentralized Helium Network, empowering users through community ownership and engagement.
CoinDesk March 2021 – May 2023
CoinDesk is the leading blockchain and Web3 media company. Consensus is its flagship annual conference with 15,000+ attendees in Austin, TX.
Director of Experience & Special Projects (Contract), December 2022 – May 2023
The New York Times | Fake Love October 2018 – September 2020
Senior Business Development Manager / Business Development Manager
Award-winning experiential agency within the NYT's T Brand Studio, producing creative technology and experiential marketing programs for Fortune 500 clients, including Adidas, Origins, and Costa Rica Tourism.
NewsWhip Media October 2018 – September 2020
Account Executive / Team Lead, Account Strategist
Dow Jones April 2014 – June 2020
Sales Associate
Experiential Marketing
Community Activation & Engagement
Flagship Conference Production
Executive & VIP Programming
Budget Ownership & ROI Tracking $500K+
Vendor & Agency Management
Contract Negotiation
Cross-Functional Stakeholder Management
Team Leadership (FTEs, Contractors & Interns)
Scalable Playbook Development
Social & Digital Storytelling
Multi-City Event Programming
Luma | Eventbrite | Asana | Notion | Splash
Education