05 Helium Mobile x NYC Marathon — Influencer & Brand Partnership
Developed the concept, creative brief, and shot concept for a partnership activation around the NYC Marathon. Collaborated with a local NYC runner and partnered with Williamsburg Pizza and Liberty Bagels on a limited-edition "Cloud Bagel" mashup. The campaign followed the runner through his morning routine — waking up, prepping, and stopping at the collab spot before hitting the streets — building authentic excitement around Helium Mobile's presence at one of NYC's most iconic events.