Janel McCann                            CV 
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02.   Helium Mobile, The City is Calling, NYC    
Owned end-to-end strategy and execution for a 35-event NYC series spanning OOH advertising, brand collaborations, influencer programming, and sponsored conferences with experiential as the connective thread across every channel.


03.    Helium Mobile at SXSW 2025, Austin, TX 
A 7-day city-wide brand campaign during SXSW that reimagined how a tech company shows up at one of the world's most iconic festivals. Instead of a traditional booth, Helium Mobile partnered with beloved local Austin businesses, turning each into a daily Helium Mobile hub with unique activations, giveaways, and experiences.


04.   Coindesk Consensus 2022, Austin, TX 
The largest annual gathering for the digital assets, blockchain, Web3, and artificial intelligence industries.


05  Helium Mobile x NYC Marathon — Influencer & Brand Partnership
Developed the concept, creative brief, and shot concept for a partnership activation around the NYC Marathon. Collaborated with a local NYC runner and partnered with Williamsburg Pizza and Liberty Bagels on a limited-edition "Cloud Bagel" mashup. The campaign followed the runner through his morning routine — waking up, prepping, and stopping at the collab spot before hitting the streets — building authentic excitement around Helium Mobile's presence at one of NYC's most iconic events.


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