Helium Mobile, The City is Calling

(Close)

Details

Coffee & Convos — SHRM x NYT | Fake Love
An intelligent LED floor installation that turned a conference floor into a social choreography engine. Attendees stepped onto the floor and were assigned a word tied to SHRM's agenda — when two people's bubbles collided, a prompt appeared sparking a real conversation between strangers about workplace topics. Deployed at SHRM's flagship conference in Las Vegas and inside the Oculus in NYC.

Pura Vida — Costa Rica Tourism x NYT | Fake Love
A full environmental recreation of the Costa Rican rainforest inside a Manhattan venue — transporting audiences into the sights, sounds, and atmosphere of the jungle. Designed to put people inside a place rather than sell it to them.

Helium Mobile — 6-City Brand Roadshow
A national field marketing campaign across LA, SF, Seattle, NYC, Austin, and Chicago designed to launch Helium Mobile's phone plans and build local network communities in each market. Each city had its own programming, partnerships, and audience — combining live activations, educational content, and social amplification to drive grassroots engagement and pipeline.

(Return to Projects)

Jan 01 ’46